Volume 5, Issue 3 (6-2020)                   hrjbaq 2020, 5(3): 168-179 | Back to browse issues page


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Hoseini M, Yousefi B, Khazaei A A. Market Analysis and Consumer Behavior of Energizer Supplements Consumers among Male and Female Athletes. hrjbaq 2020; 5 (3) :168-179
URL: http://hrjbaq.ir/article-1-406-en.html
Department of Sport Management, Faculty of Sport Sciences, Razi University, Kermanshah, Iran , (bahramyoosefy@yahoo.com)
Abstract:   (2367 Views)

Introduction: Excessive consumption of energizer supplements to improve muscles' performances is a great problem of bodybuilders in worldwide. The aim of the present study was to analyze the market and consumer behavior of users of these supplements among bodybuilders in Kermanshah city.
Materials and Methods: This research was a descriptive-applied study. 400 male and female bodybuilders were randomly selected as the sample. The research tools included a researcher-made questionnaire, analysis of marketing, and behavior in energizer supplements consumers. Validity of the applied tool was determined by experts and Cronbach's alpha test was used to determine the reliability of it. The collected data were analyzed by descriptive statistics (frequency, percentage, mean and standard deviation) and inferential statistics (Pearson correlation coefficient test) was used for data analysis. Path analysis was also performed using SPSS and LISREL software.
Results: The results showed that 65.2% of men and 36.66% of women were currently use anabolic steroids. Supplements of Karen brand with 23% and Apex with 19% were used more among men and Apex brand with 25% and Karen with 17% were consumed more than other brands among women. The results of the present study also showed that the situation of the consumer market has a significant effect on the components of consumer behavior, which in all influential market variables, the quality of sports supplements have a great effect on customer purchase, satisfaction and belief.
Conclusion: According to the results of the present study, the awareness of the side effects of these drugs in male and female bodybuilders was very low. Therefore, educating athletes about the side effects of sports supplements and conducting research projects on changing attitudes toward the use of these drugs is recommended. On the other hand, supplements manufacturers can be advised to pay attention to market factors (quality, price, belief and advertising), especially to increase the quality of their products.

Author Contribution: All authors were contributed equally in this study.
Conflict of Interest/Funding/Supports: The authors declare that have no conflict of interest/funding/supports in this study.
Ethical Considerations: All ethical concerns respected in this study. Also, it was approved in ethical committee of Razi University (code: 9417905).  
Applicable Remarks: To help for finding new approaches to increase knowledge about energizer supplements and reducing their consumption by athletes.  

Full-Text [PDF 1427 kb]   (668 Downloads)    
Type of Study: Research | Subject: General
Received: 2020/01/15 | Revised: 2020/08/26 | Accepted: 2020/07/1 | ePublished ahead of print: 2020/07/14 | Published: 2020/08/23

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